Has the Wild Atlantic Way overlooked smaller destinations? – ‘Seeing tourists drive past your village is deflating’
Popular tourist creation is a decade old but not all areas along the scenic route have seen the benefits.
North Kerry residents hoping the next 10 years of the Wild Atlantic Way will bring more tourism to their area. Pictured are Noel Lynch, Anna Deegan, Noreen Lynch, Helen Lane, Jackie Kissane, and Cllr Mike Foley. Photo by John Kelliher.
Worth over €3 billion a year since its inception and supporting 35,000 jobs in the region, for many the Wild Atlantic Way has been a huge success. For others, the old mantra ‘a lot done, more to do’ may be more appropriate.
Arguably one of the brightest tourism concepts ever devised, its tenth anniversary raises concerns as well as plaudits. Despite impressive figures, there is a lingering feeling the Wild Atlantic Way’s full potential has not raised all boats in the manner it should.
